More than a name — it’s an attitude. CRUSH IT is about showing up with intent, learning fearlessly, and building a life where technology becomes a tool for empowerment rather than intimidation.
Motivation Behind Starting
CRUSH IT was born from a simple realisation: most people want to understand technology, but very few get the chance to learn it in a way that feels human, practical, and approachable. After decades in the industry, I’ve seen the same gap everywhere — talented people held back because tech feels overwhelming. I wanted to create a space to bridge that gap. A place where learning feels like a conversation, not a lecture. A place where anyone can grow.
Technology Enablement
Tech enablement is not about tools — it’s about transforming how people think. Through CRUSH IT, the focus is on simplifying complex ideas, breaking down intimidating concepts, and giving people the confidence to use technology as leverage. The goal is to make tech feel like second nature, whether you’re a beginner or a seasoned professional stepping into new territory.
Enabling Leaders to Understand Technology
Modern leadership demands fluency in technology. Not coding — but clarity. Leaders need to understand what’s possible, what’s realistic, and what truly drives value. CRUSH IT helps leaders develop that clarity. It equips them with the right mental models, the right language, and the right guidance to lead effectively in a digital-first world. This is not about turning leaders into engineers — it’s about giving them the insight to make better decisions.
Our Approach
- Learning feels like a conversation, not a lecture
- Curiosity is a superpower that we cultivate
- Technology should empower, not intimidate
- Practical skills over theoretical knowledge
- Community-driven growth and support
- Continuous learning as a sustainable practice
Staying Relevant
Relevance today is not a destination — it’s a practice. Technology evolves every week, and the only way to stay relevant is to keep learning, keep experimenting, and keep adjusting. CRUSH IT stands for that discipline of continuous renewal. It’s a reminder that anyone, at any stage in their career, can stay relevant with the right mindset and the right habits.
Upskilling
Upskilling is no longer optional. It’s the foundation for opportunity, resilience, and confidence in a world shaped by AI and automation. CRUSH IT focuses on practical, meaningful upskilling — not certifications for the sake of it, but real capabilities that help people grow professionally and personally. It’s about helping you build the next version of yourself.